May 14

USF hosts forum on museums and soft diplomacy

“How do you feel your international museum work has changed you personally and professionally?”  This question, posed by Clara Hatcher, co-founder of Bay Area Emerging Museum Professionals, was a perfect follow-up to three provocative presentations that took place at USF on February 7, 2013.  The program was titled Beyond Borders:  International Museum Initiatives and was co-sponsored by USF and Cultural Connections.  Attended by professionals from organizations as diverse as the Children’s Discovery Museum of San Jose and West Office Exhibition Design, the goal of the gathering was to explore how American museum practices are influencing and connecting with museum initiatives around the world.

 

February gathering at USF.

February gathering at USF.

Marjorie Schwarzer began by reminding us that museums have always been, by their very nature, international and expansive in scope: miniature worlds unto themselves.  After World War I and then again after World War II, American museum professionals became increasingly involved in cross-cultural exchanges through projects like the American Commission for the Protection and Salvage of Historic Monuments in War Areas and USIA.

 

The expansion of international flight routes in the 1970s and 80s and the Internet in the 2000s and 2010s havr brought the world even closer together.  Today, we are seeing an unprecedented interest in museums and heritage sites around the world, especially in the BRICS countries, the Middle East and Latin America.  Museum professionals are especially interested in three signature American museum practices:  creating dynamic exhibitions that attract audiences; encouraging free speech and artistic expression; and training professionals.   All of these practices have a wider implication than just building better museums.  They embody Harvard University professor Joseph Nye’s notion of soft diplomatic power and cultural diplomacy:  museums as vehicles for advancing the values of the free market economy and of democracy.

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Speakers John Zarobell, Paula Birnbaum and Elisabeth Cornu.

Speakers John Zarobell, Paula Birnbaum and Elisabeth Cornu.

The first speaker, John Zarobell, described his recent research on new contemporary art museums in Shanghai and Delhi.  Professor Zarobell highlighted these museums’ roles in advancing social change in their communities, noting the gleaming Kiran Nadar Museum of Art that opened in Delhi in 2010.  This private museum purposely staged its current exhibition 7 Contemporaries to coincide with the India Art Fair, a destination for globe-trotting collectors and curators.  All of the featured artists from India and the subcontinent are women, a remarkable statement at a time when gender equity and women’s safety is at the forefront of media coverage about the subcontinent. Professor Zarobell’s full report on the India Art Fair can be read here.  Professor Zarobell will be teaching the course “Special Topics:  Art and Global Economy” this fall.

Touch Me Not | Ranjani Shetta, a featured work at the Kiran Nadar Museum of Art, Delhi, India.

Touch Me Not | Ranjani Shetta, a featured work at the Kiran Nadar Museum of Art, Delhi, India.

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Patio of the Ein Harod Kibbutz Museum in Israel.

Patio of the Ein Harod Kibbutz Museum in Israel.

Paula Birnbaum expanded on the power of freedom of expression and how museums can be agents of change, highlighting some of her recent work in Israel. Through its exhibition Matronita:  Jewish Feminist Art, the Museum of Art, Ein Harod provides an important platform for religious women, who are using art to express their ambivalence and, at times, anguish at their place within their communities. In Jerusalem, the Museum on the Seam displays contemporary art work that deals with human rights and different aspects of Israel’s socio-political reality. Dr. Birnbaum’s essay “Israeli Women Artists and Institutional Critique: Modern Feminism Meets Jewish Law” will appear in a forthcoming anthology on contemporary Israel edited by Frederick Greenspahn (New York University Press).

 

 

Elisabeth Cornu, former objects conservator at the Fine Arts Museums of San Francisco, rounded out the panel by sharing what she has learned from her experiences training museum workers in numerous museums in the Caribbean, South America and Africa.  Being multi-lingual helps, but as importantly, anyone interested in studying and ultimately assisting museum initiatives abroad needs to be open-minded, sensitive and flexible.   How has working internationally changed her both personally and professionally?  “Different cultures value their objects and collections differently,” she shared. “I worked once with collections in Ghana and the people who I was staying with invested their objects with a kind of power that challenged my training as a scientist and conservator.  That really opened my eyes.  But most of all, I’ve made so many new friends.  I now have friends around the world and lots of couches to sleep on whenever I travel.”

 

May 09

Kate Lusheck’s class curates exquisite new exhibit on Modern Book Arts

An illustrated version of Walt Whitman's famous poem Look Down Fair Moon is featured in the exhibition.

An illustrated version of Walt Whitman’s famous poem Look Down Fair Moon is featured in Unbound.

 

 

We invite you to check out Unbound: Moving Through Time, Memory & Place in Modern Book Arts, a new public exhibition in Gleeson Library’s Rare Book Room, curated by the students in Professor Kate Lusheck’s undergraduate museum studies course.  Learn more about the new show by clicking here.

 

 

 

Apr 14

Karren Shorofsky Gears Up for new Course: Museums & the Law

To continue our series of conversations with USF museum studies faculty, we sat down with Karren Shorofsky, former partner at the San Francisco law firm Steinhart & Falconer and of counsel at Pillsbury Winthrop.  This fall, Karren will teach a unique new practicum course: Museums & the Law.  We discussed her vision for the course and why understanding museums from a legal framework is especially important today.  We also talked about Karren’s passion for cycling and her longstanding commitment to serving on the boards of community-based nonprofit organizations.

 

 

USF faculty member and triple crown winning bicyclist Karren Shorofsky

USF faculty member and triple crown winning bicyclist Karren Shorofsky

 

Q:  You earned two graduate degrees: one in art history and the other in law.  What inspired you to pursue this path?

KS: I fell in love with art history in college.  I remember standing mesmerized in front of Rembrandt’s painting “Aristotle Contemplating a Bust of Homer” at the Metropolitan Museum of Art in New York.  I knew then and there how important art would be to my life and future career.  The book Beauty and the Beasts: On Museums, Art, the Law and the Market by the great museum leader Stephen E. Weil also really affected me.  It made me feel that law doesn’t have to be the “beast” where art is concerned; it can be a tool to help museums do their work better.  I went to law school and became fascinated with how legal concepts impact the ways in which museums fulfill their missions.

 

Viewing this painting inspired a life-life long passion for the power of museums

Viewing this painting inspired a life-life long passion for the power of museums

Q:  While you were in law school, you completed an externship with the General Counsel for the Museum of Modern Art in New York City.  What did you learn there that has stayed with you?

KS: Working at MoMA was phenomenal.  I learned a great deal, but maybe the number one lesson was to always be professional in how you approach your work.  I was very aware of the need to be circumspect and thoughtful, and how critical it is to keep an open mind.   I also learned how important it was to balance my knowledge of the law with the practical situation at hand.  It’s nice to know what the ideal is, but then you’re asked to look at a particular situation that might not be so clear-cut.  You need to be able to think flexibly and creatively and be confident about how you will follow the law and also make your approach work for the museum.

I also appreciated what a wonderful perk it was to visit the galleries during my lunch break!  My mentor, the General Counsel, was great about reminding me to take breaks and look at the art that was at the core of our work.

 

Q:  What are the most rewarding museum projects you’ve worked on over the years?

KS: There are so many.  I enjoyed helping the SFMOMA Museum Store formally open up channels for artists to design merchandise for sale.  I had to think about a lot of issues here: tax issues, how the supply chain works, how a well-written contract can help with everything from the design approval process to dealing with delays.  This all sounds simple, but it’s not easy.  When artists and museums work together, all parties have to understand every step in the process so they can avoid problems, and if problems do arise they can deal with them fairly and expeditiously.

I was also counsel for the board of the Diego Rivera Mural Project at City College entrusted with the

One of the Diego Rivera murals on display to the public in San Francisco

One of the Diego Rivera murals on display to the public in San Francisco

Diego Rivera Pan American Unity murals.  There were some tricky copyright issues there, especially around how to handle digital images.  We worked to protect the copyright and yet still share these wonderful images with the world.

 

Another project that stands out is my work with the California Department of Parks and Recreation, which runs hundreds of museums, everything from the State Indian Museum to Ano Nuevo Island Lighthouse.  The legal questions they face are really broad.  They encompass everything from “we got a bequest that doesn’t relate to our mission: what do we do with it?” to basic copyright issues around using images – like ”we want to use an image of this object on our poster, but we’re not sure if we really have the rights to it.”  I loved empowering the rangers with a basic knowledge of what to do in these kinds of situations and helping them avoid problems.

 

Q.  What are some of the biggest changes you’ve seen in the museum field in the last decade?

KS: Number one is how technology has come into the museum culture.  When I came into the field we were just discussing multi-media.  We’ve come so far.  I think that technology allows museums to expand and enhance the museum experience like never before while also emphasizing the singularity of an unmediated in-person encounter with a museum’s collections.  From a legal perspective, the introduction of technology into museum activities raises lots of challenging and interesting questions. For example, how do museums handle their online sites that invite members of the public to post their reactions to and interpretations of exhibits or other content?  There are ownership, privacy and other concerns that come up in this context.

 

A second change I’ve seen is how museums think about cultural property.  Today, museums have adopted much stricter guidelines about how they acquire and care for this property.  But current compliance methods have taken a long time to develop (helped along recently by some high profile legal cases).   I believe that most museums were operating in good faith under the older norms, but times were different.  Museums held themselves out as repositories of world arts; they were not just the collectors, but the maintainers and protectors of a lot of art that might have vanished.  However, the culture of looting got to a point where it couldn’t be ignored.  I admit there are good arguments on both sides of what is still an ongoing debate.  On the one hand, museums are keepers and caretakers of objects of great significance.  But museums don’t want to feed the black market, and other countries and cultures have valid claims to their indigenous works of art.   Museums need to be aware of that balance, stay abreast of the law and do the right thing.

 

Finally, law truly pervades every aspect of museums today: from the volunteer desk when a visitor comes in and says “I’d like to take some pictures in your gallery,” to the worker on the loading dock who says “something that we just shipped in from another museum got broken in transit.”  Legal issues come up all the time.  So if we can make law something that works with the museum, and bring in law in ways that everyone can understand, we not only set up a more ethical way of doing things, but we also set up a situation where museums can avoid expensive lawsuits and focus on things that are central to the mission of the institution.

 

Q:  What is your vision for the Museums and the Law practicum at USF?

 

Karren Shorofsky

Karren Shorofsky

KS: The course is an introduction to legal principles that apply in the museum setting.  In addition to a general overview of relevant law and notable cases, the class gives students a chance to investigate, identify and solve issues in a creative and practical way.  I’m not expecting students to be lawyers, and I don’t want them to be.  I do want them to use what they learn in the class, be open-minded and use their own expertise to find solutions.  But it’s also important to know when you don’t know something and to know where to find answers.  Most of the time, problems can be solved without things blowing up and going into litigation.   This is a lot easier to achieve when people have a general sense of what the legal issues might be, or at least that they exist.  In the class, we’re going to look not only at cases that have been adjudicated but also at current events that are happening right now where we don’t know what the resolution will be.  It’s going to be exciting.

 

Q:  You serve on the board of the San Francisco Bicycle Coalition.  Tell us more!

KS:  I love serving on boards and helping nonprofit organizations think through issues strategically in order to thrive.  For many years I served on the board of ODC, one of the most active dance centers on the West Coast.   I also served as the President of ODC’s board when ODC significantly expanded its campus and public activities.   As an avid bicyclist and certified instructor of the League of American Bicyclists, I’m thrilled to be working on the board of the San Francisco Bicycle Coalition now.  The Bike Coalition promotes bicycle transportation through advocacy, education and partnerships with government and community agencies.  We’re working to make San Francisco an even more wonderful place to work and live.

 

 

Mar 15

Mandy Smith Accepts Leadership Position at Chabot Space and Science Center

rocket-launchAs USF launches its graduate museum studies program, we’ll be posting a series of interviews to help you get to know our faculty better. Our first interviewee is Mandy Smith who recently accepted a new position as Senior Manager, Visitor Experience at Chabot Space and Science Center. Mandy will be teaching our Museums and Technology practicum in Spring 2014.

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Q: What are some of the biggest changes you’ve seen in the museum field in the last decade?

Mandy Smith on the job at Chabot Space and Science Center.

Mandy Smith on the job at Chabot Space and Science Center.

Mandy:  Obviously, both hardware and software have advanced considerably and these changes have enormous implications for museum visitors.  In 2001, Marjorie Schwarzer and I co-researched a cover article for AAM’s Museum Magazine titled Art & Gadgetry:  The Future of the Art Museum Visit.  At that time, laptop computers and cell phones were still unusual sights.  Today, nearly half of Americans own a smart phone and use it regularly.    Museums traditionally think they are competing for audiences with other bricks and mortar entertainment venues like Disneyland, shopping malls or movie theatres.  That still may hold true, but now they are also competing with entertainment and culture found in the palm of their audiences hands.,

Last year when I was working for Art.com, I attended the Museum Store Association conference. The keynote speaker was James Dion.  He is a retail futurist and his observations about how the retails experience is changing struck me. He reminded us that having the conveniences of the internet and access to instant information is raising the bar for our expectations on all of our transactions with organizations.  Consumers want as few hassles as possible and excellent customer service.  They want communication to be smooth and efficient.  They expect information to be at their fingertips.  Translate this to museums.  As the latest Horizon Report puts it, museum visitors expect a seamless experience.   When visitors see something in a museum and can’t find out the information they want, they can take out their smartphone.  If they are bored, they take out their smartphone.  If they want to share their experience, they use their smartphone to take a photo and post it through social media.  So, museums have more incentive than ever to make sure visitors have a fantastic experience.

The great news is that museums are getting much smarter about how technology can help do this.  Even though they are more cost conscious, museum staff are very resourceful in the way they use off-the-shelf products to develop products in-house.

Here’s another change:  When I first got into the field, only people on the business side the museum, like the CFO or the Development Director, needed to understand how the finances work.  Only the IT person needed to understand technology.  Today everyone needs business and technology savvy:  educators, collections folks, frontline staff, everybody.

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Q:  After you earned your MA, you worked for a company that develops audio and multimedia tours.  Then you worked in the fields of electronic publishing and ecommerce.  What were some of the most important things that you learned in the private tech sector?

Mandy:  Unlike museums where one organization in a defined region will focus on a specific subject or collection, the competition in the tech sector is very aggressive.  Attracting and maintaining your customer base is all about excellent customer service.  You can have the best product in the world, but you can bet that another company is figuring out how you do it.  In the end it won’t mean anything if you aren’t treating customers well and giving them a top-notch experience.  I was horrified the other day when I heard about a museum restaurant with a reputation for terrible service.  The food was okay, and the prices were fine, but customers kept complaining that the wait staff was slow, and even rude.  That just wouldn’t be acceptable in private companies on any level, and it shouldn’t be acceptable in any part of the museum experience.

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Q:   What drew you to your current position at Chabot Space and Science Center?

Mandy:  This is the perfect job for me right now.  I had been working with technology companies and doing B2B sales for quite some time now.  Yet I missed the opportunity to make an impact on the public’s experience at a museum.  I’m thrilled to be back in a museum.  I love motivating staff to do their very best.  I’m heading the Visitor Experience team, which means I work with my staff on everything from developing public programs and promoting CSSC as a wedding or corporate teambuilding venue to coordinating how our volunteers and box office team may work together on a busy Saturday. The revenue these kinds of activities generate is critical to the museum’s budget. I love gathering people together to brainstorm ideas and then finding the right combination of people and resources to make the best ideas happen. I’m particularly intrigued by ways to enhance the customer service experience.  Staff working on the frontlines set the tone for the entire museum visit.  Their jobs are hard!  They need support, training and a voice in how to do their jobs better.  I’ve been looking at top end retail experiences to see what best practices we can incorporate at CSSC.

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Q: Your work has largely revolved around art and art museums.  How has the transition to a science center been for you?

 

News crews reporting live from CSSC the day the asteroid struck Siberia.

News crews reporting live from CSSC the day the meteorite struck Siberia.

Mandy:  I have to admit that first and foremost I’m an art lover.  I love to visit art museums, and that’s why I got into this field.  But my passion for science is growing.  Recently an asteroid came the closest to Earth ever in recorded history.  That same day a meteorite hit Siberia. When I got into work that morning I couldn’t help but get caught up in the excitement of it all.  Because local media recognizes Chabot as the go-to place for earth and space, our marjeting department was running around in circles keeping up with the news crews stationed at the museum all day.  The people who work at Chabot, everyone from the volunteers to the staff, are incredible.  They are amazingly dedicated to science education and their passion is rubbing off on me.

 

 

 

 

 

Q. What is your vision for the Museums and Technology practicum at USF?

Mandy:  I would love for my students to come out of the class not only grasping a context and basic information about technologies, but how to apply it to their careers.  I want to them to appreciate how dynamic technology can be.  And to understand that when technology is used well, it makes the whole museum visit better.  For example, have you been to the Walt Disney Museum in San Francisco’s Presidio?  The audiovisuals in the galleries add so much to how the museum tells the story of Walt’s life.  I’d love for students to grapple with questions like  “when and how can technology add engaging layers to a museum experience, and when is it overkill?”  I’m enlisting some top-notch producers and UX designers to come to class and inspire my students to become experience designers and design an original museum app.  The final projects will be fabulous!

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Q. What advice would you give someone who is developing their skills for a career in museums today?

Mandy:  I was trained as a museum educator, but I’ve found myself doing so much more.  It’s really important to know the basics of business.  Developing sales skills is enormously helpful for promoting your museum and soliciting development monies. Equally important is knowing a bit about internet law, rights & reproductions, contracts, and other legal aspects of museums.   Keep your technology skills sharp, and make sure you know programs like Photoshop and Excel.  You never know what you’ll be asked to do.  But also find your niche in the field and become really good at what you do, so that you’ll be the go-to person.  Most importantly, trust yourself and be open to learning new things constantly.

Q:  Is there anything you want to add?

Mandy:  I want to invite everyone to come up to Chabot Space and Science Center. We have a fantastic lecture series, Future Fridays and we’re developing some really awesome programs for this summer.  And don’t forget that the telescope viewing is always free Friday and Saturday nights.  Gotta keep an eye out for asteroids!

On Friday nights, CSSC's volunteers light up the sky!

On Friday nights, CSSC’s volunteers light up the sky!